Riggatti's Wood Fired Pizza Flyer

As a team we focused our communication objectives towards high school students. Owner, Fred Murray has wanted to tap into the high school demographic, but has based his marketing on mothers and heads of households. I thought flyers that communicated messages such as: lunch specials would be helpful in communicating to a younger crowed.  I used reds and light yellows and colors, because those are colors that tempt the appetite.  Photos of the pizza give a visual stimulation to the flyers. Also, I put the restaurant saying “pie in the whole,” at the top of the flyer hoping to give a visual of in the minds of the costumers of o pizza going into the 800 degree stone oven.

Some of the gestalt principles I used were the law of continuity I tried to make all my lines flow in the simplest path. I thought if the reader was reading the messages on the flyer I wanted the lines to flow horizontally. Also the law of closer with the green line that runes though the middle of the flyer. Though the pictures of the pizza cover the line, the line seems to run continually thought the flyer. I tried to create a figure ground relationship with all the lines, photos, and text against the maroon background. 

Wizard of Oz Costumes

The Wizard of Oz was shot in both black and white and Technicolor film. All sequences that take place in Kansas were in black-and-white with a colored sepia tone, while all the Land of Oz sequences were shot in color. David Bezanson of Filmcritic.com said “This took the viewer from the gray world of Kansas to the colorful world of Oz. Letting the Costumes take center stage.

Costume designer Adrian Adolph Greenberg designed all costumes for the 1939 film. The most important part of Adrian’s design was to create the characters that the stares were known by.

The characters of The Wizard of Oz, at least, are certainly known by their costumes: Dorothy and her crisp puff-sleeve blouse and starched gingham pinafore, the Cowardly Lion and his scruffy mane, the Tin Man and his clunky suit of scrap metal, and the Scarecrow and his baggy patchwork garb.

Adrain created costumes which were intended to reveal information about the setting, character and plot through fabric.  Says California’s Fashion institute of Design & Merchandising. In a 1937 interview Adrian noted that 'Few people in an audience watching a great screen production realize the importance of any gown worn by the feminine star...the fact that it was definitely planned to mirror some definite mood, to be as much a part of the play as the lines or the scenery, seldom occurs to them.'"

 

The design of the slippers provides goes against the relative pattern of the costumes. The slippers stand out and make a statement from their first appearance in the film. This might be because the slippers are the key to getting Dorothy home.  

The costumes in the Wizard of Oz are not complex; they are there to establish characters as particular individuals. The costumes the actors wore helped the characters come alive as much as the Technicolor did.

Framing

I went out and tried to recreate a photo I took about 8 months ago but I couldn’t get the same feel because of the dead foliage. I went back and picked this photo of a golf ball sitting up on a tee. The thing I like most about this photo is the trees that line the outside of the frame. Just looking at a golf ball on a tee you have no idea to which direction the ball will be traveling. But with the trees on the outside of the frame it gives me a good sense of witch way the hole is shaped. 

Valentine's Day

This I thought was a clever card for Valentine’s Day. It was obvious that the U and I were together in the middle, but it took me a minute to realize that that they were taking out of the normal alphabet. 

My example of bad design is the Great Value Logo/packaging design.  Generic brands are cheap knock offs of name brand items that stores sell to Increase revenue. When I Look at Wal-Mart’s generic brand “Great Value” there is nothing I see that excites me. First, the name Great Value can be translated to mean cheaper, and cheap is what I see in the logo.  Nothing about the logo catches my eye or makes me think better of the product. Looking at it from a Gestalt principle I see simplicity, but too much of it, there is nothing there that makes me enjoy the logo.  Also, the Packing done with Great Value items is poor. The thing that differentiates itself from other items is how boring it is in comparison.                                  

                                               
First, in drink mixes, Kool-Aid gives different colors and a different feeling to every different flavor packet of drink while Great Value is white and dull and gives me no incentive to drink it. 
                                       

                                                            
Second, the chip bag, The theme again of white and blue cover the bag. Chips are meant to be a party food, though nothing about the Great Value Bag says “party.” Tostitos on the other hand has pleasing bag and I believe would catch the eye of any customer next to a bag of Great Value chips. 
                     

                                

My last example is the Hot Chocolate mix. Nestle has a great design with their tin. Great Value is again just tiresome. It is too simplistic, and nothing about the design makes me want to but that coco over the Nestle brand. 

                           
                                                                 

Contrast, Balance, Harmony

  This is the Lone Cypress Tree located on 17 mile drive in Monterey, California. First, the contrast of this photograph is slight but still noticeable. There is a real contrast between the figure and the background. The tree seems to sit perfectly on the rock with the ocean behind it.  We get dark colors at the bottom of the rock and with the shadows that cover the cypress tree in the bottom right. That mixes well with the lite blue of the ocean, And the light reflecting off the top of the rock. 

  

  Second, there is a pleasing balance that comes with this photo. Seeing how the Lone Cypress Tree is the subject of the picture the other cypress trees create a shot of picture frame around it. Even the rock that the tree sits upon provides some balance. The photo was taken at such an angle where the far right side of the rock seems to be supporting the lower right side of the tree.  

   Lastly, the unity/harmony that I notice in this photograph is amazing. The tree sits in the perfect spot of the frame. The fact that you can see Carmel to the east and nothing but ocean to the west lets me know exactly where I am. The man made stone wall fits well with the natural structure of the rock. And the colors I believe are perfect. This is exactly what central California looks like when the sun sets on a beautiful day. 

Visceral Response

  This is a photo of Tiger Woods on the 18th hole of Augusta National in the 2006 Masters tournament. It seems every year that one lucky photographer captures Woods on the 18th, and this is one of my favorites. First, I notice where everything is pointing. Every line seems to be leading down into the narrow strip of Georgia pine trees and out to the fairway. 
   
Second, I understand what this photo symbolizes. This is the final hole, of the final day, of greatest golf tournament in the world, and here is the greatest golfer of our time finishing with his final tee shot. 

   Lastly, my favorite part of this photo is the patrons lining the tee box, all watching where the ball ends up. I have been fortunate enough to see Tiger Woods twice in person. The feeling you get when you seem him is indescribable. He has an aura about him that you feel and it makes it impossible to take your eyes off of him.  And when he tees it up and launches a drive 300 yards down the fairway you get the feeling that you've seen something great, that is what every person in this photo is feeling and that is what I relate to the most.