As a team we
focused our communication objectives towards high school students. Owner, Fred Murray
has wanted to tap into the high school demographic, but has based his marketing
on mothers and heads of households. I thought flyers that communicated messages
such as: lunch specials would be helpful in communicating to a younger crowed. I used reds and light yellows and colors,
because those are colors that tempt the appetite. Photos of the pizza give a visual stimulation
to the flyers. Also, I put the restaurant saying “pie in the whole,” at the top
of the flyer hoping to give a visual of in the minds of the costumers of o
pizza going into the 800 degree stone oven.
Some of the gestalt
principles I used were the law of continuity I tried to make all my lines flow
in the simplest path. I thought if the reader was reading the messages on the
flyer I wanted the lines to flow horizontally. Also the law of closer with the
green line that runes though the middle of the flyer. Though the pictures of
the pizza cover the line, the line seems to run continually thought the flyer. I
tried to create a figure ground relationship with all the lines, photos, and
text against the maroon background.
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