My example of bad design is the Great Value Logo/packaging design.  Generic brands are cheap knock offs of name brand items that stores sell to Increase revenue. When I Look at Wal-Mart’s generic brand “Great Value” there is nothing I see that excites me. First, the name Great Value can be translated to mean cheaper, and cheap is what I see in the logo.  Nothing about the logo catches my eye or makes me think better of the product. Looking at it from a Gestalt principle I see simplicity, but too much of it, there is nothing there that makes me enjoy the logo.  Also, the Packing done with Great Value items is poor. The thing that differentiates itself from other items is how boring it is in comparison.                                  

                                               
First, in drink mixes, Kool-Aid gives different colors and a different feeling to every different flavor packet of drink while Great Value is white and dull and gives me no incentive to drink it. 
                                       

                                                            
Second, the chip bag, The theme again of white and blue cover the bag. Chips are meant to be a party food, though nothing about the Great Value Bag says “party.” Tostitos on the other hand has pleasing bag and I believe would catch the eye of any customer next to a bag of Great Value chips. 
                     

                                

My last example is the Hot Chocolate mix. Nestle has a great design with their tin. Great Value is again just tiresome. It is too simplistic, and nothing about the design makes me want to but that coco over the Nestle brand.